Lately, and with the rise of the esports, we see many electronic sports clubs emerge that aspire to make room for themselves on the scene. But how many of them are severe and well-structured?
Internal competitions are designed from a playful perspective and to promote physical activity and sport for all members of our university community. In this way, all interested parties will be able to participate individually or collectively in the different sports modalities proposed. If your idea is to create one of these clubs, or if you’re just curious, here are a few things you should know.
- Legal issues
First, I would like to stress that this article deals with professional clubs or clubs that aspire to be professional clubs and, therefore, with all the legal and economic issues planned to establish themselves as a company. For amateurs clubs, it is as easy as creating a twitter account and making yourself known.
As far as the legislative aspect is concerned, it is necessary to know that the sector is still very green, at least in our country, and there are numerous loopholes regarding esport clubs.
It will still have to take some time until national laws recognize sports as a legitimate sports activity, and therefore sports legislation can be applied to them. In the long run, however, Electronic Sports will need their bill as it differs in some respects from a traditional sport. To begin with, there are private companies behind the games that are played competitively. Also, the clubs of esports are private companies as well, while the sports ones have to be non-profit entities.
To create a team of esports, the purest and most accessible legal form, to begin with, is the association. It should be remembered that associations, although recognized as non-profit, may have employed workers and may carry out profitable economic activities when the benefits are reinvested in the association.
I will not dwell too much on how to create a partnership; on the internet, it will not be difficult to find such issues. However, you will need:
- Be at least three founding persons of age
- A Registered office (maybe the personal address of one of you))
- Some statutes, a Founding Act and an application for registration, as well as photocopies of the founders ‘ ID.
Once this is done, you will only need to deal with some accounting issues. You can hire a consultant or an accountant to do it to you, although it shouldn’t be too difficult for you to do it yourself. These issues are:
- Accounting (accounting book registration and deposit of annual accounts)
- VAT (quarterly and yearly)
- Corporate tax
- The payment of IRPFs (if any)
- Payroll, Social Security and IRPFs in the case of employees
- Internal organization
For a constituted club to function, it must have different areas that take care of their respective tasks. The most important are the following:
- Administrative region: this is the club’s management as a company. The most responsible is the CEO. Also, there may be other figures, such as the Marketing Director (CMO) or chief of operations. Within this area, there may be other departments such as the financial, legal, or marketing department, led by the CMO.
- Sports area: this is the area that takes care of the esports. Manages teams and competitions. It requires a good pyramid organization as the head met the Athletic Director. Sometimes there is a general Team Manager, who coordinates all the managers and all the games. Below it will be the managers who will take care of each game or sector. Within each team, there must be a coach who will be in charge of that team. The professional body of the teams usually also includes analysts, psychologists, and physical preparers. Finally, there are the players.
- Communication area: in the esports, communication, and advertising have a fundamental role, so we usually see a complete area dedicated to it. The head of communication is the head of communication. This area is responsible for generating and editing audiovisual content, graphic design, streaming and, of course, Social Media. Therefore, we find Community managers, graphic editors, etc.
The first thing you need is a name and a logo. This is important as it will be your letter of sale to the public. You must think of three or four values that you would like your club to represent. The name and logo should reflect these values in one way or another. Therefore, I recommend that you do not skimp on expenses and entrust this work to professionals. A quality graphic study will not charge you much, and you will be delighted with the result.
You must study what competitions, events and tournaments you are interested in (primarily in-person). Draw up a calendar and bring it up to date. The more you compete, the better.
Not only for the prize money, because in the end, but it’s also something almost insignificant: the majority of prize pools in Spain does not exceed € 3,000. But because of visibility. Sponsors and brands are looking for a lot of arrival in the growing sector, and that’s where the club comes in. Go to events with the sports equipment on, win many competitions, get everyone to know your club/brand, and you will succeed.